Showing the impact donations and support have on your club and its youth goes a long way in encouraging others to take action on your website. Here are some great tips on how to show impact:
Use a donation impact image as one of your homepage sliders. Choose one of the moments you captured at your club as your homepage slider image and add a great title to it to show how much donation dollars and support are really doing for your club youth.
Frequently post and update your news. Was the latest event a direct result of a donation or sponsorship? Post a recap of it in your news section to make sure everyone knows about it.
Beef up your picture gallery. Whatever the event, make sure you capture the moments and post it in your picture gallery. Don’t forget to add captions to every picture to explain the event and impact so your audience can see how much donations and support mean to your club.
Blog about it. Much like news, create a blog about the impact from donations and give a voice to the kids at your club; from this, your audience can truly see how every little bit helps to change each member’s lives.
Dedicate a page to it. Don’t just ask for donations: dedicate a page to it! Get your audience’s attention by creating one web page on your site that is completely dedicated to showing the impact of donations. Whether it is showcasing the latest events or providing a clear way for donors to help, a dedicated page gives focus to your cause. Check out the Boys & Girls Clubs of Calgary’s dedicated donation page for a great example!
Need help kickstarting these tips to spicing up your donation message? Just ask, and the WebBGC Team will be there to help!