Running a Boys and Girls Club is challenging, but keeping your Club Website’s content current doesn’t have to be. Here are 5 tips to help make sure your youth, parents, partners and Club staff are all on the same page:
Use an Editorial Calendar – Plan out your content in at least 3 months in advance and line up the resources that are needed to create each piece of content. Try to prepare several related pieces and also have a few in your back pocket ready to share with your audience.
Keep Things Consistent – Use the same format for your posts so that you are not reinventing each and every piece. Your audience will appreciate this as well, as they become familiar with the tone and style of your content.
Keep It Simple – Work within your means and resources. Keeping your Club website up to date doesn’t mean you need to create complex pieces. Simply keeping regular calendar updates or sharing photos demonstrates to your audience that your site is fresh and active.
Use Photos – Sometimes all you need is a series of photos to tell the story or capture an event and its results.
Link Out to Social and Online Resources – Don’t forget to promote your social media posts and activity! Be sure to link out to your Club’s latest happenings on social and any mentions on reputable websites and online resources.
If you follow these tips, your WebBGC Club site will start running itself in no time! And don’t forget, your WebBGC Team is always here to assist you!